SPIRE Credit Union was recently honored with a 2022 Marketing Excellence Award from the Minnesota Credit Union Network (MnCUN). This program recognizes outstanding marketing and business development achievements within the Minnesota credit union industry.
This award recognized SPIRE for its digital marketing efforts to promote HomeAdvantage® – a credit union exclusive resource for members looking to buy or sell their home, or just learn more about the process.
In January of 2022, SPIRE launched a digital sweepstakes campaign with HomeAdvantage to increase awareness of the program. For two months, anyone who registered for HomeAdvantage with SPIRE was entered to win the ultimate “winter in Minnesota” gift pack – a tundra YETI cooler filled with SPIRE branded mugs, scarves, mittens, hats, ice scrapers, and a custom cribbage board.
Over the duration of this campaign, more than double the number of members registered for HomeAdvantage, and 16% more closed on their loans compared to the same time period in 2021. Since 2015, SPIRE members have earned over $849,000 in HomeAdvantage Cash Rewards*.
“I am proud of our team's collaboration on the unique campaign that promoted the HomeAdvantage program," said SPIRE President/CEO Dan Stoltz. "This program ultimately provides tools and resources our members can use to be successful in their homebuying process."
Photo: SPIRE Digital Marketing Manager Brian Thomas May and Community Marketing Specialist Maria Daley accept MnCUN Marketing Excellence Award.
*HomeAdvantage is available to you through your membership with SPIRE Credit Union. Cash Rewards are available to members who register to use HomeAdvantage and who use a real estate agent in the HomeAdvantage network to buy or sell their home. Using SPIRE Credit Union for a mortgage is not a requirement to earn Cash Rewards. Cash Rewards amounts are dependent on the commissions paid to the agent. SPIRE Credit Union may have specific rules on how your Cash Rewards will be paid out. Cash Rewards are void where prohibited by law or the lender. Please consult with your credit union to get details that may affect you.
Examples of Cash Rewards amounts shown are based on 3% commission rates. Your agent's commission rate may differ.