SPIRE Wins Four Marketing Association Awards
Jul 12, 2017
SPIRE Credit Union has been honored with four awards from the Marketing Association of Credit Unions (MAC). The MAC Awards have been recognizing the best of the best in marketing achievements since 1986.
Winning a Gold Award, the SPIRE 2016 Annual Report was designed around their Minnesota roots, and signifies their core values, branch footprint and membership base. Iconic landmarks were drawn on the cover, representing everything from the downtown Minneapolis skyline; CHS Field, home of the St. Paul Saints; Rochester’s Mayo Clinic; Duluth’s Aerial Lift Bridge to the world’s largest ball of twine in Darwin, Minnesota.
A Silver Award was received for the SPIRE TV Series, Driven by Midwestern Values. Now 7 years strong, SPIRE employees nominate members who have a genuine love for SPIRE for television spots. The results feature authentic, unscripted testimonials with real members having casual conversations with their charismatic and approachable President/CEO, Dan Stoltz.
A Bronze Award was given in the Outdoor Advertising category. In 2016, SPIRE launched a campaign at Xcel Energy Center, home of the NHL Minnesota Wild Hockey franchise, and a one-of-a-kind, multi-purpose facility located in Saint Paul, Minnesota. With more than 150 sporting and entertainment events, and approximately 1.7 million visitors throughout each year, this was an exceptional opportunity to increase SPIRE’s brand awareness, as well as membership and product penetration.
Also winning a Bronze Award in the Video category was the SPIRE Annual Meeting and Member Appreciation Day video. SPIRE’s integrity and values were demonstrated in this piece, giving the viewer an overall feel for the event. The resulting video creates a strong emotional connection with the viewer, SPIRE members and prospective members.
“We are absolutely humbled to be recognized on the national level by the Marketing Association of Credit Unions,” said Dan Stoltz, SPIRE President/CEO, "I am so proud of our dedicated and creative team. They live and breathe the SPIRE Credit Union mission of being the best financial institution, and improving the lives of our members.”