SPIRE's Food Truck Enterprise!
In a bold and ambitious undertaking, SPIRE Credit Union launched its very own food truck in 2016! Intended to be the next stop along their journey of giving back, the food truck will be visiting a host of community events within the branch communities served by SPIRE. Throughout 2016, the Food Truck visited nearly 50 events throughout the state. From the SPIRE night at the Ogilvie Raceway, to the Mears Park Food Truck Festival in Saint Paul, thousands of people were reached. The SPIRE food truck was also on site at CHS Field in St. Paul, greeting fans as they arrived for Anchors Aweigh Night at the St. Paul Saints in July 2016. SPIRE has merely scratched the surface on ways to give back to community with its Food Truck.
Why a food truck? Early in 2016, SPIRE EVP, Stan Edwards, had an idea that has now turned into reality. “I envision this project taking on a new life and creating new beginnings for SPIRE and our members,” says Edwards, “Initially we are going to use it as a ‘reverse’ food truck, giving away SPIRE gifts and snacks at community events and collecting canned goods for local food shelves.”
The SPIRE Food Truck recently garnered recognition from the Credit Union National Association (CUNA) Diamond Awards for Marketing Excellence. SPIRE was awarded Category’s Best in the Multifaceted category, a distinction not easily earned and given to only one credit union in each award category. Category’s Best awards are only bestowed for the best examples of creativity, innovation, relevance and execution.
“You never know what SPIRE will do next,” says SPIRE President/CEO, Dan Stoltz, “Our staff is having so much fun with the food truck. They love getting out and talking with people in our communities and SPIRE’S core values are deeply tied to giving back to our members and the communities they live in.”
On October 15 2016, the SPIRE Food Truck made its debut on Discover Delicious! This local reality TV show airs every Saturday morning on channel 29 at 11:30 AM. The show will follow the SPIRE Food Truck on it's journey around local communities!
SPIRE has been on the search for a local chef to call the SPIRE Food Truck home for next year. After hosting a SPIRE Cook-Off Competition at CHS Field, they have finally been found. A local chef, Marcus, wowed the judges with his appetizers and entrees, winning the competition. Join the fun and follow Marcus, SPIRE, and the food truck on Discover Delicious.